Augmented reality (AR) is one of the top trends of the digital age. AR allows virtual elements to transcend into real-life environments through immersive technology, usually through screens or headsets. Despite its novelty, the technology is already being implemented in various fields, including education and business. In fact, Futurum’s 2021 survey tells us that … Continue reading Integrating Augmented Reality In Your Marketing Strategy
AR Innovator Series – Licia Olivetti
Licia Olivetti is a History and Business teacher for 8th, 9th, 11th and 12th grade students at Carbondale Area High School. Tell me about your battle lines project. I created an augmented reality (AR) project of the battle lines at the Battle of Gettysburg. I had the students think they were military generals, and they … Continue reading AR Innovator Series – Licia Olivetti
AR Innovator Series- Dr. Stacy M. Smulowitz
Stacy Smulowitz, Ph.D., ABC, is assistant professor at The University of Scranton where she teaches courses in advertising, leadership and organizational communication. Smulowitz's research focus is on theory and strategy for assessing and promoting excellence in organizational leadership. She holds a Ph.D. from Rutgers University, a master's degree from Ithaca College in corporate communication, … Continue reading AR Innovator Series- Dr. Stacy M. Smulowitz